SENIOR MANAGEMENT

Goh Swee Heng

Controlling Director: Automotive/ Industrial Consumables
Country Manager: Malaysia

Besides being the Controlling Director for Automotive/Industrial Consumables Business, Mr Goh is also the Country Manager for the Group in Malaysia and Chairman of Yokohama Industries Berhad, Malaysia. Mr Goh first joined the Borneo Company in 1967 and worked his way up to various senior positions. Prior to assuming his position as Managing Director in 1990 of Borneo Technical Co. (M) Sdn Bhd, Mr Goh held the positions of Divisional Manager, Deputy General Manager and Executive Director. As part of his overall responsibilities, he also held positions of Managing Director, Borneo Technical (Thailand) Limited and Inchcape Technical Singapore Private Limited. Mr Goh has been involved in the automotive aftermarket business for over 30 years and is instrumental in the start-up of Kwikpart. He has also completed various General Management Programmes at Sunridge Park-UK, Insead and Ashridge.

Mr Goh is supported by Mr Manit Lertsakornsiri, Country Director of Borneo Technical (Thailand) Limited in Thailand and Mr Chow Yee Kam, Managing Director of Borneo Technical Co. (M) Sdn Bhd in Malaysia.

Henry Heng Kow Mui

Advisor/ Director: Anglo-Thai and UMW Siam

Prior to joining the Group in early 2006, Mr Heng already had a very distinguished career in the material handling and Industrial Equipment sector for over 30 years. He spent the early part of his career with the Housing Development Board, United Motor Works (Singapore) group and Tractors Singapore Pte Ltd. At UMW Equipment & Engineering Pte Ltd, he held various positions and was the Director of Singapore operations responsible for developing overseas markets, mergers & acquisitions activities, corporate restructuring & regional expansion into China & Vietnam. Mr Heng earned his diploma in Marketing and Management at Ngee Ann Polytechnic and diploma in Marketing at the UK Institute of Marketing. He also attended a management programme at the London School of Business.

Mr Heng has retired from his position as Managing Director: Equipment in February 2011, but continues to serve as advisor to the Group. He is succeeded by Atsushi Tomita.

Atsushi Tomita

Managing Director: Equipment

Before joining Hup Soon as Managing Director: Equipment in February 2011, Mr Tomita has already built a successful career in the material handling equipment industry through his 30 years of service at various subsidiaries of the Nippon Yusoki Co., Ltd (“Nichiyu”) Group.

Mr Tomita started his career with Nichiyu in 1981, the manufacturer of “Nichiyu” brand of electric material handling equipment in Japan. Throughout his career at Nichiyu, Mr Tomita has assumed positions in sales, production and finally management. He was appointed Managing Director of Nichiyu Asia (Thailand) Co. Ltd in 1996 and thereafter, Managing Director of Nichiyu Australia Pty Ltd in 1999 and Managing Director of Nichiyu Asia Pte Ltd in 2007.

As Managing Director for Anglo-Thai Company Limited and United Motor Works (Siam), he is assisted by Ms Naruemol Mahasukontharat, the Operations Director at Anglo-Thai Company Limited as well as Mr Chookiat Jittrapanun, Head of Equipment Marketing Division and Mr Prasong Suriyasa, Head of After-Market Division, both at United Motor Works (Siam).

Mr Tomita received his BA degree in International Relations from Kyoto Sangyo University.

Dr Patrick Yong Mian Thong

Chief Executive Officer: Yokohama Industries Berhad

Dr Yong joined Yokohama Industries Berhad as Chief Operating Officer in July 2008 and was subsequently appointed Chief Executive Officer in January 2010.

Prior to joining Yokohama Industries Berhad, he founded Sulfarid Technologies in 2004 and was its Managing Director. The company was subsequently acquired by the HSGC Group in November 2007 and renamed Borid Technologies. Dr Yong started his career as an engineer with the National Electricity Board of Malaysia (LLN) upon graduating from the Brighton Polytechnic (now Brighton University) in the United Kingdom with a BSc (Hons) in Electronics and Electrical Engineering under an LLN Scholarship. In 1989 he left LLN to pursue a career in the field of consultancy in electrical engineering.

Throughout his line of work, he established his proficiency in electrical distributions systems and pursued research in the field of efficiency in energy conversion leading to a PhD in Electrical Engineering.

Manit Lertsakornsiri

Country Director : Thailand Automotive Aftermarket / Industrial Products
Country Manager: Thailand

Mr Lertsakornsiri joined the Group as Country Manager for the Group in Thailand and the Country Director of Borneo Technical (Thailand) Limited in October 2009. Mr Lertsakornsiri was formerly Managing Director of Borneo Technical (Thailand) Limited before he was transferred to hold various senior positions in the Li & Fung Group including Investment Director of South East Asia, Chairman of Slumberland Thailand and Country Manager of Toys “R” Us (Thailand).

Mr Lertsakornsiri a qualified accountant and had spent over 6 years with Ernst & Young’s Thailand office. He received his Bachelor Degree in Accounting (Hons.) from Chulalongkorn University and Master Degree in Accounting and Marketing from Thammasat University in Thailand. He has also attended Senior Executive Management Program at INSEAD, France.

Jennie Hong Chok Hane

Chief Financial Officer

Ms Jennie Hong joined Hup Soon in April 2010 as Chief Financial Officer. She brings with her over 20 years of experience in the finance and accounting field. Before joining Hup Soon, Ms Hong was Vice President (Finance)/Company Secretary of City Gas Pte Ltd from August 2001 to March 2010 and Group Financial Controller of Goldhill Properties Pte Ltd from March 1995 to April 2001. Ms Hong graduated from the Chartered Association of Certified Accountants and is a Certified Public Accountant in Singapore graduated from the Institute of Certified Accountants and is a member of the Institute of Certified Accountants and the American Academy of Financial Management.

Sophia Lim

Company Secretary and Administrator

Ms Sophia Lim joined the Group as Company Secretary and Administrator in July 2010. Prior to Hup Soon, Ms Lim spent more than 18 years in the corporate secretarial practice with the secretarial arms of international accounting firms and a leading law firm in Singapore. She is an Associate of the Institute of Chartered Secretaries & Administrators (UK) and a member of the Singapore Association of the Institute of Chartered Secretaries & Administrators (SAICSA)