AUTOMOTIVE / INDUSTRIAL CONSUMABLES

Hup Soon Global markets and distributes a wide range of automotive and industrial supplies through wholesalers as well as its proprietary distribution network in Thailand and Malaysia. The business in Malaysia, which was started over 50 years ago, is conducted through the Group’s subsidiaries Borneo Technical Co (M) Sdn Bhd and Kwikpart Sdn Bhd. The Group has 15 stocking points and 19 sales offices covering both East and West Malaysia and reaching over 10,000 wholesalers, garages, work shops and tyre service centres.

In Thailand, through its subsidiary Borneo Technical (Thailand) Ltd., the Group has been involved in the business for over 30 years. Through the distribution network comprising 11 sales offices supported by 6 warehousing locations, the Group serves over 10,000 accounts for industrial supplies and automotive aftermarket products.

Automotive Aftermarket Products

The Group carries a gamut of automotive aftermarket products which include a full range of batteries, lubricants, and various other automotive aftermarket parts, such as shock absorbers and brakes. The Group believes it is one of the largest independent distributors of automotive batteries in Malaysia. Apart from carrying brands of its key suppliers, the Group has also established its own brand names for certain automotive aftermarket products to serve specific market niches.

Industrial Supplies

The range of industrial supplies distributed by Hup Soon Global through its distribution network in Thailand and Malaysia include abrasives, adhesives, hand tools, pneumatic tools, safety products and electrical parts under various brand names. The Group reaches its customer through multiple channels, selling directly to the medium to large corporations while also working with distributors to reach the smaller end users.

Apart from carrying the brands of its key suppliers, the Group has also established its own brand names to compliment to third-party product offerings.